SHK Direct (formerly known as “SHK Online”) was launched in 2000 by Sun Hung Kai Financial and was one of the best online brokers in Hong Kong offering straight-through Internet-based order processing. It provides an array of service information, news and market updates.
Operating under the Sun Hung Kai Financial brand as well as the SHK Direct and SHK Private sub-brands, SHKFL has two core business segments, Wealth Management and Brokerage, and Capital Markets. It offers customised wealth management and investment solutions for retail, corporate and institutional clients. Backed by Everbright Securities, SHKFL provides greater access for Hong Kong and Mainland investors to a broad range of products and services.
SHKFL has an extensive branch and office network in Hong Kong, Macau and Mainland China, and offers a diversified financial trading platform to its customers. SHKFL, through its subsidiaries, currently has about HK$95.2 billion in assets under management, custody and/or advice.
As one of the largest local brokers - Sun Hung Kai Financial is the winner of the Metro Finance & Metro Finance Digital’s Hong Kong Leaders’ Choice Award –“Excellent Brand of Securities Firm” in 2014-2015. It is also being named as Hong Kong’s “Best Local Brokerage” over the past 25 years in the Poll of Polls award organized by Asiamoney in 2014 and the winner of “Best Equity House Hong Kong” award 2009 from FinanceAsia. These accolades have been matched with awards from The Asset, BENCHMARK, Capital Magazine, Sing Tao Daily and many others.